The company was founded in 1951 by Rubin and Tillie Beige, in Queens, New York, originally as the neighbourhood candy store, selling newspapers, comic books and novelty items.

"Rubie" bought the run-down store with his army savings of $500 after returning from World War II. He originally intended the store, to be a temporary means of supporting his family until something better came along. "Rubie" is remembered as saying "nothing in this world is so permanent as a temporary solution". By the end of the decade he had renamed the shop "Rubie's Fun House".

Rubie began to experiment with new ideas, introducing a line of novelty hats. As local drama teachers began patronising the Fun House, the stores reputation grew. With each year came new and strange requests ( the stranger the better!) - one Rubie strove to fulfil, adding new lines of merchandise. In the mid-50's came makeup, then moustaches, wigs, more hats, canes, parasols, gloves, ties, spats, belts….even rubber chickens.

Rubie's Masquerade UK, started in November 1996, as a new company based in Liverpool. Since then, we have grown into the largest UK supplier for costumes and accessories within the party industry. We now employ 24 people across the business with a further 8 Sales Agents who represent Rubie’s to our many toy and party customers.

Our dedicated sales office in Wallingford, Oxfordshire, with its spacious showroom was added to the business in 1999. Liverpool also saw expansion with an additional 10,000 square feet of warehouse space, taking the total to 30,000.

We currently supply approximately 2500 retailers from the party and fancy dress industry, including key retailers such as Woolworth’s, Toys R Us, Argos, Birthdays, Littlewoods, Tesco’s, Bhs, Hamleys, to name a few.

Rubie’s UK, along with our partners, give us market leadership across the globe. Our latest product designs and themed character costumes give delight to our customers year after year.

Please contact our sales team on 01491 826500 or alternatively email us at sales@rubiesuk.com